- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
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- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
Wearable devices have changed how we see the human body. They also help us understand ourselves better over time.
Traditionally, healthcare has been reactive. You see a doctor when something is wrong. But by the time you get that appointment and the issue is diagnosed, it has often been developing silently for months or years.
Wearables change that. Devices like the Apple Watch started with simple heart rate tracking. Then they evolved, integrating electrocardiography (ECG) functionality and irregular rhythm notifications, which can detect early signs of atrial fibrillation (AFib), a condition that increases the risk of stroke. Apple has reported that the watch has helped thousands of users detect heart issues they didn’t know they had, prompting timely visits to cardiologists.
Similarly, Whoop and Oura Ring have introduced continuous monitoring of metrics like heart rate variability, sleep quality, respiratory rate, and body temperature, empowering users to spot illness days before symptoms appear. These platforms offer insights not just about a single moment in time, but about how your body is changing over time.
Your Most Important Organ Isn’t Being Tracked
And yet, despite this revolution in health tracking, the most vital organ in the body remains largely untouched by wearable tech: the brain.
This is a problem.
The brain controls every aspect of our health, behavior, cognition, and emotion. It’s the seat of who we are. And yet, the only time most people get their brains checked is after something goes seriously wrong, like a traumatic injury or the onset of dementia symptoms.
When it comes to your brain, it can be hard to tell that something isn’t quite right until it’s too late. But imagine if we could detect early cognitive decline, or ADHD symptoms, or the lingering effects of traumatic brain injury (TBI) years before they spiral into something unmanageable. That’s the power of continuous, everyday brain tracking. And until now, it hasn’t been possible.
Why the Brain Has Been Left Behind
The reason the brain has been left behind is that the tools to measure it have been too bulky, too complicated, or too inaccurate. Clinical EEG systems require caps, gel, wires, and lab environments, and they’re expensive. On the flip side, most consumer EEG systems on the market today are either uncomfortable, unreliable, incongruous, or fail to deliver data at the quality needed to be clinically meaningful.
That’s where Neurable comes in.
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Making the Brain Seamless to Track
At Neurable, we’ve spent over a decade building the technology to make high-performance brain tracking seamless, wearable, and scalable. Our patented AI and signal processing innovations, built on data of over 8,000 users, validated by the U.S. Army and Air Force, and published in journals like Nature, enable EEG technology to work in headphones, earbuds, and helmets, without gel or scalp coverage, with high reliability.
What we’ve done with the MW75 Neuro, our sold-out flagship product with Master & Dynamic, is just the beginning. You can read more about that breakthrough here.
What can we detect and track with EEG wearables?
Now that we can track the brain in everyday devices, the door is open to detecting life-changing conditions. Here are some of the things we’re working to bring to Neurable AI-powered consumer devices:
- ADHD: EEG has long shown biomarkers of attention deficits and executive function impairment. With Neurable-enabled wearables, we can passively identify these markers and help users better manage or even preempt the need for medication.
- Traumatic Brain Injury (TBI): From athletes to soldiers, brain injuries often go undiagnosed until symptoms surface. EEG changes immediately after a blast or hit to the head can signal the need for intervention, before permanent damage sets in.
- Blast Overpressure Events: For those in defense or construction environments, repeated exposure to loud, high-pressure blasts affects brainwave activity. With wearable EEG, we can monitor this in real time and help prevent long-term damage.
- Neurodegenerative Conditions: Diseases like Alzheimer’s and Parkinson’s begin with subtle changes in cognition and brain function. EEG can detect those patterns years before a clinical diagnosis is typically made.
- So much more!
Why Everyday, Scalable Tracking Matters
It’s not just about what can be detected; it's when we detect it. By tracking changes from your personal baseline over days, weeks, months, and years, brain health tracking makes it possible to intervene before these issues become life-altering.
Imagine a future where early signs of dementia trigger cognitive training and lifestyle changes that delay its onset by decades. Or a world where kids with ADHD are supported in school before falling behind. Or where soldiers can get real-time feedback to avoid long-term brain trauma.
That future is closer than you think.
The Brain Health Era Has Begun
Wearables made it possible to track the body. Now, Neurable is making it possible to track the brain. The implications are enormous, for healthcare, for performance, for education, and for every human being who wants to live a healthier, more empowered life.
Neurable is excited about all the possibilities that are to come. For now, we’re starting with a suite of comprehensive brain health metrics to help you better understand your cognitive baseline.
Neurable’s Brain Health Metrics: A Personal Journey into Everyday Neurotechnology
In the realm of personal health, understanding the nuances of our brain's daily rhythms is paramount. Neurable's Brain Health Demo provides a window into this intricate world, offering real-time insights and enabling proactive adjustments to our lifestyles.
The Prelude: Optimal Brain Health
Leading up to the SXSW conference, I maintained a regimen of healthy habits—consistent sleep, balanced nutrition, and regular exercise. Neurable's Demo reflected this stability, indicating a steady Brain Age of 30, which hadn’t changed much in a couple of weeks. The EEG readings showcased balanced brainwave activity, with the red line (which indicates my personal profile) comfortably nestled within the optimal ranges across all bands.
Understanding the significance of these readings requires a grasp of the brainwave types:
- Delta (0.5–4 Hz): These are the slowest brainwaves, predominant during deep, dreamless sleep. Elevated delta activity in wakefulness can indicate brain injuries or learning disabilities.
- Theta (4–8 Hz): Associated with light sleep and deep relaxation, increased theta activity during wakefulness may be linked to impulsivity and attention deficits.
- Alpha (8–13 Hz): These waves emerge during relaxed, calm states, often when the eyes are closed, and are associated with a state of wakeful rest.
- Low Beta (13–20 Hz): Linked to active thinking and focus, beta waves are prominent during cognitive tasks and alertness.
- High Beta (20-30 Hz): Linked to mental effort, working memory load, and sustained attention. Excessive high beta can indicate stress.
- Gamma (30-80 Hz): The fastest brainwaves, gamma waves are associated with higher mental activity, including perception and consciousness.
The Disruption: SXSW's Impact
During the SXSW conference, my routine shifted—late nights, social events, and irregular habits became the norm. Neurable's Demo captured this deviation vividly. My Brain Age spiked from 30 to 50, a stark indicator of the toll taken.
The EEG readings showed elevated delta and theta waves, suggesting increased fatigue and reduced cognitive alertness. Conversely, beta and gamma waves, indicative of active thinking and information processing, were diminished. Such patterns are often observed in states of drowsiness and decreased mental performance.
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The Repercussions: Accelerated Brain Aging
While occasional deviations are recoverable, sustained patterns of disrupted brainwave activity can lead to accelerated brain aging. This acceleration is linked to cognitive decline, memory impairments, and increased susceptibility to neurodegenerative diseases.
The Recovery: Empowered by Insight
Recognizing these changes, I took deliberate steps to restore balance—prioritizing sleep, reducing alcohol intake, and re-establishing my routine. Neurable's Demo provided real-time feedback, affirming the positive trajectory as my Brain Age and wave patterns returned to their optimal states.
The Power of Baseline Tracking
In the pursuit of optimal health, understanding the subtle shifts in our body's rhythms is crucial. Neurable's Mobile App presents your data over the course of days and weeks, offering a comprehensive perspective and allowing individuals to monitor their neurological well-being over time.
Establishing a personal health baseline is akin to setting a reference point for your body's normal functioning. This benchmark enables the detection of deviations that may signify the onset of illness, even before symptoms manifest. Recognizing changes from your baseline empowers proactive health decisions, potentially leading to earlier interventions and better outcomes.
A Personal Insight: The SXSW Experience
Following the SXSW conference, I resumed my regular health routines. Neurable's Week View reflected this recovery, with my brain metrics returning to the optimal "blue zone." However, an anomaly appeared on Sunday—my alpha wave activity deviated from the norm. Despite feeling fine, this irregularity preceded the onset of COVID-19 symptoms the next day, and all my markers showed my body needed rest.
This experience underscores the sensitivity of EEG readings in detecting early physiological changes. Research indicates that COVID-19 can induce EEG abnormalities, including reduced alpha wave activity, even before clinical symptoms arise.
The Broader Implications
Consistent monitoring through tools like Neurable's Brain Health Dashboard can serve as an early warning system, identifying potential health issues before they escalate. By understanding and tracking your baseline, you can make informed decisions, seek timely medical advice, and maintain optimal neurological health.
Neurable's suite of brain health metrics is more than a monitoring tool; it's a proactive approach to personal wellness, enabling early detection and intervention through consistent baseline tracking.
Conclusion: The Power of Measurement
This experience underscored a fundamental truth: "If you measure it, you can change it." Neurable's Brain Health metrics empowers individuals to understand and respond to their brain's needs, fostering a proactive approach to mental well-being.
The future of health is wearable.
And, for the first time, it includes the most important organ of all.
2 Distraction Stroop Tasks experiment: The Stroop Effect (also known as cognitive interference) is a psychological phenomenon describing the difficulty people have naming a color when it's used to spell the name of a different color. During each trial of this experiment, we flashed the words “Red” or “Yellow” on a screen. Participants were asked to respond to the color of the words and ignore their meaning by pressing four keys on the keyboard –– “D”, “F”, “J”, and “K,” -- which were mapped to “Red,” “Green,” “Blue,” and “Yellow” colors, respectively. Trials in the Stroop task were categorized into congruent, when the text content matched the text color (e.g. Red), and incongruent, when the text content did not match the text color (e.g., Red). The incongruent case was counter-intuitive and more difficult. We expected to see lower accuracy, higher response times, and a drop in Alpha band power in incongruent trials. To mimic the chaotic distraction environment of in-person office life, we added an additional layer of complexity by floating the words on different visual backgrounds (a calm river, a roller coaster, a calm beach, and a busy marketplace). Both the behavioral and neural data we collected showed consistently different results in incongruent tasks, such as longer reaction times and lower Alpha waves, particularly when the words appeared on top of the marketplace background, the most distracting scene.
Interruption by Notification: It’s widely known that push notifications decrease focus level. In our three Interruption by Notification experiments, participants performed the Stroop Tasks, above, with and without push notifications, which consisted of a sound played at random time followed by a prompt to complete an activity. Our behavioral analysis and focus metrics showed that, on average, participants presented slower reaction times and were less accurate during blocks of time with distractions compared to those without them.
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