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Everything you track stops at your neck.
A number for your sleep, your heart, your steps. None for the organ making the decisions.
where you stand
Twelve months of everything but one.
bodyYou can pull up a year of sleep, a year of resting heart rate, a year of training load. There is no year of brain data to pull up.
The problem
You can't run an experiment without an instrument.
46% of people own a wearable
The three things they track most are physical activity, sleep and heart rate. Nothing on that list sits above the neck.
Source: Rock Health, Digital Health Consumer Adoption Survey, 2024.
47% have tracked for 3+ years
And 59% wear the device almost all the time. Years of continuous data about the body, and nothing at all about the brain.
Source: Rock Health, Digital Health Consumer Adoption Survey, 2024.
76 adults, 2024
What people said about their own sleep did not predict what was measured. The measured sleep predicted their working memory. What they reported predicted nothing.
Source: Scientific Reports (Nature Portfolio), 2024. 76 adults, actigraphy vs. self-reported sleep.
You already know the difference
Between guessing and having a number. You've known it since the first device you bought.
The TECHNOLOGY
Capturing brain data outside a lab
Impossible until recently. Not because nobody wanted the data — because the instrument never left the lab.
Gel, wires and a technician
That is what EEG has needed since the first human recording in 1924. And a session ends. Neither works for something you want measured over years.
Dry sensors woven into fabric
No gel, no setup, nothing to apply. The sensors sit against your skin and read the electrical activity your brain already makes.
Researchers buy it and use it
iMotions, a research platform used by universities and labs, sells our headset inside their own toolkit. They describe the signal as comparable to a traditional 20-channel research-grade EEG cap.
Neurable makes consumer technology, not a medical device. Nothing we make diagnoses, treats or prevents any condition, and a reading from it is not a clinical measurement.
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We have something coming.
You'll hear about it before anyone else. One email, when there's something real to show.
