- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
- For the 1st click select the custom animation Content 27 table of contents [Expand] and for the 2nd click select the custom animation Content 27 table of contents [Collapse].
- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
iMotions Integrates Neurable Headset into Human Behavior Research Platform
Partnership powers naturalistic data collection over longer timeframes and in complex environments, such as automotive and workplace, providing deeper insights into focus, fatigue, and engagement.
COPENHAGEN and BOSTON - October 21, 2025 - iMotions, the world’s leading software platform for human behavior research, today announced that it has integrated into its platform the state-of-the-art EEG headset from Neurable Inc., a neurotechnology company pioneering wearable brain-computer interface (BCI) technology
This addition enables researchers to capture, measure and analyze brain activity in naturalistic, real-world environments, including automotive office and training. Researchers can capture high-quality cognitive data over longer periods of time and outside of lab environments, opening new opportunities for understanding mental states such as focus, fatigue, and engagement, providing unique insights for human factors research, workplace performance and safety-critical applications.
“Integrating Neurable’s EEG headset into the iMotions platform expands possibilities for researchers by allowing for unprecedented access to brain data in natural, dynamic environments,” said iMotions CEO Peter Hartzbech. “This unlocks new opportunities to understand focus, fatigue and engagement in the environments where performance and safety matter most..”
Neurable’s next-generation EEG headsets bring lab-grade neuroscience into everyday life, blending comfort and design with professional-level accuracy. Combined with iMotions’ multimodal research platform, which synchronizes data from eye tracking, facial expression analysis, GSR, ECG, and more, researchers can achieve a more holistic picture of human emotion, cognition, and behavior.
“This partnership accelerates our shared mission of democratizing access to lab-grade brain-computer interfaces,” said Dr. Ramses Alcaide, CEO of Neurable. “Together with iMotions, we’re equipping researchers and innovators to measure brain health in everyday environments and design technologies that truly support human performance and longevity.”
The iMotions–Neurable partnership will provide academic institutions, UX labs, neuroscience researchers, and commercial innovators with the tools to better understand the brain and optimize human experiences across industries such as healthcare, education, gaming, workplace productivity, and beyond.
iMotions partners with more than 20 of the world’s biggest sensor hardware companies.
About Neurable Inc.
Neurable Inc. is a Boston-based neurotechnology company specializing in developing AI-powered tools for brain signal translation and brain-computer interface technology (BCI). Powered by patented signal processing, developed through years of pioneering research across leading labs and institutions, and advanced by a leading scientific and expert product team, the Neurable AI platform enables high-performance brain-computer interface in everyday devices. This is the first time technology of this caliber will be available in compact form factors rather than traditional external brain wave monitoring devices.
Neurable is dedicated to creating a world where individuals can better understand their minds, optimize human performance, and conquer the most pressing health challenges of our generation. Having secured over $30 million in funding since its inception, and earning validation from the US Air Force, the company continues to work with its licensing partnership network to make non-invasive BCI technology the standard in everyday devices across multiple industries. Neurable has also teamed up with Healthspan Digital Inc. to bring advanced brain health tools to longevity clinics across the globe and remains committed to tackling more global health challenges, from disease detection and treatment to drug development and more. Learn more about Neurable at neurable.com.
About iMotions
Founded in 2005 and headquartered in Copenhagen, iMotions has developed the world’s leading human behavior research software platform. More than 1,500 organizations around the world – from leading academic institutions to global brands and highly respected healthcare organizations – use iMotions to access real-time and nonconscious emotional, cognitive and behavioral data. By integrating and synchronizing all types of sensors into a single platform, iMotions provides researchers with access to deeper and richer insights – and the most complete picture of human behavior. For more information, visit iMotions.com.
Media Contacts
Todd Graff for iMotions
+1 617-309-0401
Cherie Crosby for Neurable
neurable@berlinrosen.com
+1 518-321-2144
2 Distraction Stroop Tasks experiment: The Stroop Effect (also known as cognitive interference) is a psychological phenomenon describing the difficulty people have naming a color when it's used to spell the name of a different color. During each trial of this experiment, we flashed the words “Red” or “Yellow” on a screen. Participants were asked to respond to the color of the words and ignore their meaning by pressing four keys on the keyboard –– “D”, “F”, “J”, and “K,” -- which were mapped to “Red,” “Green,” “Blue,” and “Yellow” colors, respectively. Trials in the Stroop task were categorized into congruent, when the text content matched the text color (e.g. Red), and incongruent, when the text content did not match the text color (e.g., Red). The incongruent case was counter-intuitive and more difficult. We expected to see lower accuracy, higher response times, and a drop in Alpha band power in incongruent trials. To mimic the chaotic distraction environment of in-person office life, we added an additional layer of complexity by floating the words on different visual backgrounds (a calm river, a roller coaster, a calm beach, and a busy marketplace). Both the behavioral and neural data we collected showed consistently different results in incongruent tasks, such as longer reaction times and lower Alpha waves, particularly when the words appeared on top of the marketplace background, the most distracting scene.
Interruption by Notification: It’s widely known that push notifications decrease focus level. In our three Interruption by Notification experiments, participants performed the Stroop Tasks, above, with and without push notifications, which consisted of a sound played at random time followed by a prompt to complete an activity. Our behavioral analysis and focus metrics showed that, on average, participants presented slower reaction times and were less accurate during blocks of time with distractions compared to those without them.
.jpeg)
